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You Don’t Know! January 16, 2009

Posted by Jeremy in Business, Business Focus, Business Solutions, Efficiency Process, Tools.
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We track data for everything in today’s world.  We have thousands of fields worth of data on our clients, customers, employees, acquiantences… everyone.   How are you using that data?  No… I mean USING that data.  Is there a report that is generated once a day that no one looks at?  Do you have a screen that you can look at if you are interested?

Shouldn’t you be using that data to make more sales, improve expenses, or whatever?  If you aren’t using the data to make things better, why are you storing it?

Found a great blog post about this kind of thing that you will enjoy called The 1 Secret Small Businesses Must Know In Order To Survive And Prosper.  In that article the author makes the statement:

You don’t know what you don’t know.  Failing to realize this fact and make adjustments is a very good way to ensure you make mistakes.

That is absolutely true.  You have all of the data you need available to you but are you using it?  You definitely should be.  Imagine the impact of being able to analyze the information that you have available to you.  Examples:

  1. Which vendor is providing us the best cost/benefit?
  2. Which salesperson is most successful?  Why?
  3. Which customer would be most apt to take on that new add-on for added revenue?
  4. Which customer has provided us with the best referrals?

Those are just a few of the potential questions.  What other questions can you come up with?  Do you have the data to find out?  Why aren’t you?

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